Rosie's pricing: the $49 plan takes messages, the $149 plan books
Rosie is the cheapest well-known AI receptionist and one of the most honest about its prices. Here is what each tier actually buys a plumbing, HVAC or electrical shop, what the plan card leaves out, and — plainly — when Rosie is the better choice.
What does Rosie AI cost?
As published on heyrosie.com/pricing on 2026-08-26: Professional $49/month for 250 minutes with custom message-taking (two scenarios); Scale $149/month for 1,000 minutes, adding appointment booking, warm and live call transfers, and texting callers; Growth $299/month for 2,000 minutes, adding waterfall transfers, custom agent training and white-glove onboarding. Website texting is a $50/month add-on. 7-day free trial. The page publishes no overage rate.
The number most third-party write-ups quote is the $49. The number that matters for a trades shop is the $149, because that is the first tier that books — on Professional, Rosie answers and takes a message with up to two custom scenarios, which is a better voicemail. Rosie says so on its own page; we are only pointing at the row. The other missing number is the overage: for a plan metered in minutes, what a freeze week or a heat wave costs above 1,000 minutes is the figure that decides your busiest month, and it is not on the card as of 2026-08-26. Ask for it in writing. If their page has changed since, their page wins — that rule is in our editorial standards.
Who is Rosie for?
In its own words, read 2026-08-26: solo owners and small businesses that struggle with phone coverage, “10x better than voicemail, 10x cheaper than a traditional phone answering service,” with no tech skills needed. It names plumbing, HVAC, electricians and home services among many industries, claims “2,000+ local businesses” and “3.1m+ calls” handled, integrates through Zapier and calendar services, and answers 24/7 on every plan. It is a general small-business receptionist that trades shops can use, not a trades product.
That is a fair position and Rosie holds it well: the price is public, the tiers are legible, and the product does what a general receptionist should. The honest limit is in the last sentence. A plumbing call at 2am needs urgency triage from the caller's words and a booking against a real on-call calendar; a general receptionist books the slot it is given. And after the call is booked, Rosie's job is done — the quote, the invoice and the follow-up are still yours at 9pm. That is the seam between a receptionist and a back office, and it is the whole comparison.
How do Rivet and Rosie compare on shape?
Rosie is a general small-business AI receptionist priced per minute, with booking from its middle tier and nothing after the booking. Rivet is a trades back office: it answers as your shop, triages urgency, books the job, then drafts the quote, invoice and follow-up as proposals you approve, with QuickBooks as the ledger — one flat monthly price, no minute meter.
| Rosie | Rivet | |
|---|---|---|
| Built for | Any small business that struggles with phone coverage; “2,000+ local businesses” | 1–5 person HVAC, plumbing and electrical shops where the owner is the office |
| What it does after answering | Takes a message (Professional); books an appointment and transfers calls (Scale and up) | Books the job, then drafts the quote, invoice and follow-up as proposals you approve |
| Trade knowledge | General receptionist trained on your business info; custom scenarios by tier | Trades-specific triage (urgency from the caller's words); deepest in HVAC, plumbing, electrical |
| Integrations | Zapier (1,000+ apps), calendar services; keep your number | QuickBooks as the system of record; your existing phone number |
| Pricing shape | $49 / $149 / $299 per month for 250 / 1,000 / 2,000 minutes; booking from $149; no overage rate published | One flat monthly price, no minute meter, no per-truck fees — exact number on a short call |
| Approval & safety | See their site for their model | Nothing sends without your yes; a second supervisor AI checks every proposal; audit trail; one-tap undo |
Who should pick Rosie instead of Rivet?
Pick Rosie if what you need is the phone answered 24/7 for as little as possible, you are happy to book from the messages yourself or to pay $149 for booking, your call volume sits comfortably inside a minute bundle, and you will do the quotes and invoices in whatever you already use. That is a lot of shops, and Rosie serves them well. Rivet is for the shop that wants the call answered and the paperwork drafted — and would rather not run two systems to get there.
The honest test: what happens after the booking? If your answer is “I open my invoicing app that evening and it's fine,” Rosie's $149 plus that app is a sound setup. If your answer is “that evening is the problem,” the receptionist was never the whole fix. We have written the same treatment for Sameday, human answering services and Jobber, each including when the other choice is better — and the category's full published-price table, dated, is at what answering services actually publish as their prices.
Common questions
How much does Rosie AI cost per month?
As read on heyrosie.com/pricing on 2026-08-26: $49/month for 250 minutes (Professional), $149/month for 1,000 minutes (Scale), $299/month for 2,000 minutes (Growth); website texting is a $50/month add-on; 7-day free trial. Appointment booking and call transfers start on the $149 plan.
Does the $49 Rosie plan book appointments?
Not as published on the read date — Professional takes custom messages (two scenarios). Appointment booking, warm and live transfers and texting callers are listed under Scale at $149 and above. For a trades shop that wants the job booked while the caller is on the line, $149 is the real entry price.
What is Rosie's overage rate?
Rosie's pricing page does not publish one as of the read date. For a minute-metered plan the overage decides what your busiest week costs, so ask for it in writing before signing; if their page adds it, their page wins over this one.
Is Rivet cheaper than Rosie?
We can't put a number beside theirs, because Rivet doesn't publish its price — one flat monthly rate for the shop, no minute meter, told on a short call. Rosie's $49 is almost certainly the lower headline number; the comparison worth making is Rosie's $149 booking tier plus whatever you invoice with, against Rivet doing both, for your own call volume.
Does Rosie work for plumbers and HVAC companies?
Yes — Rosie names plumbing, HVAC and electricians among its industries and answers 24/7 on every plan. What it does not do is trades-specific urgency triage or anything after the booking; that is the seam this page is about.
The receptionist, and the back office behind it
Early access. Try Rivet on your own phone line — one flat monthly price, and nothing ever sends without your yes.